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SEO: The Free Beginner’s Guide From SEOmoz

• FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results
  Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. While Schema.org […]
  LilyRayNYC
• Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz Pro
  Posted by rachelgooodmanmooreIf you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go?  As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been […]
  rachelgooodmanmoore
• 5 Common Objections to SEO (& How to Respond) - Whiteboard Friday
  Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn.  In […]
  KameronJenkins
• How to Get Started Building Links for SEO
  Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, […]
  KameronJenkins
• How to Get a Customer to Edit Their Negative Review
  Posted by MiriamEllis“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded […]
  MiriamEllis
• "Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions
  Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that […]
  KristinTynski
• Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday
  Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her […]
  Shannon-McGuirk
• Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired
  Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website […]
  Gaetano-DiNardi-NYC
• How to Screen and Recruit the Best SEO Content Writers
  Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic […]
  Victor_Ijidola